Corporate Wellness Programs – Build or Buy?
Recently a survey of human resource professionals revealed that in 2008 just about 33% of moderately sized to large business organizations were offering health and lifestyle programs to their staff and employees.
Why are more and more companies offering their people employee wellness programs? Could it be that business owners and managers have concluded that employee health and employee performance are directly connected?
The answer is clearly yes. A similar study of 355 human resource and health benefits managers of companies with at least 1000 employees revealed that companies with robust company wellness programs scored higher on most important revenue generating scales. They had up to 20 percent higher revenue per employee, 16 percent higher market share compared to others in their industry, and 57 percent higher returns per share for stockholders.
When a company considers introducing a health coaching service they must come to grips with the question whether to build their own program with their own personnel, or contract with a third-party to provide these services. Business managers must deal with this issue whenever they consider adding additional services.
When an organization decides to build their own employee wellness program they usually go with this option because they assume this approach results in more control over the design, content and delivery of the program. They also think it will be a less time-consuming process since their own people understand their organization better than someone from the outside.
They also feel they will be able to leverage already-existing expertise within their company, as well as dovetail new programs with established programs that are already in place. The hope is that this will result in a lower cost program than if it was designed and/or managed by a third party new to their organization.
But as many new designers and managers of workplace wellness programs have discovered there are usually many complexities inherent in this type of program that in-house staff are untrained to handle.
As they soon discover, creating a program from scratch usually takes much longer than it takes someone who has extensive experience with such programs. This means there will be much less trial and error with a third-party solution. So in fact the truth is it should be possible to get a third-party solution up and running more quickly and with fewer glitches and problems.
Managers also find that the significant technical requirements of running an internet-based program will require hiring new specialized staff, or giving already existing staff extensive training. Even then it usually takes a considerable amount of time for new people to get up to speed on the new programs.
In other words, when designing, implementing and maintaining a health coaching service for your business or organization, be sure to carefully consider the options. You may very well conclude that using a third-party service will take less time to implement and will cost less in the long run.
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