Video Game Sales in November Rises
This year has not been friendly to the video game industry. Game consoles and video game titles have seen a decline in sales ever since last year’s financial crisis. Up to last month, there has been a significant decline in the sale of video games. For the current and following month, however, forecast says it is about to recover thanks to some famous titles.
According to NPD Group, the overall sale of video game hardware for last month fell down to 23% and video game titles sales went down 18%. Price cuts for the XBOX 360 and Playstation 3 did little help to boost the overall video game hardware sales. It is now estimated that a total of $20bn to $21bn will be generated this year which is smaller than last year’s $21.3bn.
The effects of this decline in sales have been felt by employees from some video game developers and dealers namely Electronic Arts and Gamestop. Gamestop said they are expecting a decline in sales of up to 11% and has also been removed from Goldman Sachs’ conviction buy list and EA announced it will lay-off some 1,500 jobs but did not say as to when.
Sales among the three gaming consoles have been changing due to competitive price cuts and exclusivity of highly anticipated game titles. The Playstation 3 from Sony has reported a rise in sales in Japan and Europe due to the $100 price cut Sony had issued and they are hoping to get more sales next year on both hardware and software with the release of God of War III. On the other hand, their new version of the PSP, PSPGo, has not seen any considerable boost in sales since its launch last October 2009 in the US.
The good news for this month comes as Activision launched their highly anticipated “Call of Duty: Modern Warfare 2,” sequel to the successful “Call of Duty 4: Modern Warfare.” Several titles from other developers and publishers are also expected to boost title sales for the month of November with Ubisoft’s “Assassin’s Creed 2” and Wii’s “New Super Mario Bros.”
Call of Duty: Modern Warfare 2 has given its creators their record sales for this year with profits totaling up to $310 million in the US, Canada, and UK. According to the company, Sources from Activision said that they sold about 4.7 million copies for within only 24 hours after its launch November 10.
The game title is expected to outmatch the success of Take Two Interactive’s “Grand Theft Auto 4” where it sold 3.6 million copies globally, lesser than the figure of CoD:MW2 copies sold in only two countries. Call of Duty: Modern Warfare 2 has a price tag of $60 or £36.55.
The game simulates real-life combat of present time and players can choose to play in single player or multiplayer mode online. It is available on ether PC Windows, Playstation 3 and XBOX 360.
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